New name and blend for Black Grouse
The premium expression of Famous Grouse whisky called The Black Grouse is to be relaunched as The Famous Grouse Smoky Black.
Distributor Maxxium UK said the change would give “a consistent look and feel across the brand’s core portfolio”.
The whisky has more peated malts in the blend including a rare peated single malt from the Glenturret Distillery in Perthshire.
It comes in a tinted glass bottle designed to convey the smokiness of the whisky contents.
Maxxium UK marketing controller Johna Penman said: “We have invested significantly in the development plan which is designed to enhance the brand’s premium credentials and capitalise on the consumer demand for premium packaging.”
Master blender Gordon Motion added: “The Famous Grouse Smoky Black has been blended to deliver the same flavour profile our consumers enjoyed in The Black Grouse, enhanced with the exceptional peated Glenturret Single Malt.”
The Famous Grouse Smoky Black has an rrp of £20.07.