Fuller's puts Frontier lager into craft cans

Fuller’s has launched its Frontier lager in 33cl craft cans and is planning to put other beers into the format.

The company hopes the brand’s Find Flavour digital and outdoor marketing campaign will drive sales for the cans of Frontier, which was launched in keg and bottled formats two years ago.

The cans made their first appearance at two launch events where feedback was also sought from guests on trial versions of Wild River pale ale and Black Cab stout.

Brewing director John Keeling said: “It has always been my aim to produce the most natural beer possible in every format.

“We want to deliver consistently exciting flavours and cans are no exception.”