Think Gin showcase returns for second year
Think Gin will return to London for its second year on March 1.
The event connects senior on- and off-trade buyers with both gin distillers and industry experts to help drive growth in the category, which was worth £1 billion last year in the UK alone.
Attendees will be able to take part in a range of practical sessions and workshops tailored to helping buyers select the best brands to grow their gin sales, and there will also be a number of Gin Debates featuring key players from both the on- and off-trade.
Some 35 leading distilleries from around the world will be showcasing their gins on the day, including Death’s Door, Copperhead, Mason’s, Warner Edwards and Martin Miller’s.
Those attending the event will have the chance to meet the teams behind the brands and discuss the challenges and opportunities of the sector with them face-to-face.
Pinkster Gin is among many distillers exhibiting at Think Gin for a second year.
Will Holt of Pinkster said: “Think Gin worked for us on every level. Whether genning up on the latest trends, meeting buyers or chatting to fellow brand owners, we crammed a huge amount into one day.
“The intelligence gleaned and contacts made, helped contribute to a bumper year for Pinkster. We need all the consumer insight we can, so we're most definitely back in March for more of the same."
Industry experts who spoke at Think Gin last year included Joel Harrison, Anistasia Miller and Joey Medrington, alongside senior figures from Harrods, The Good Spirits Company, The Gin School and many others.
Consumer analysts Mintel is predicting that UK gin sales will grow £1.31 billion by 2020, which would represent an uplift of over 30% in just four years.
Key to the category’s growth has been gin’s popularity with the 18-to-34 demographic, with over 40% of them reporting to have drunk gin in the last year.
Think Gin will run from 9:15am to 6.00pm at The Hospital Club in Covent Garden, London.
To register, please email Helen Heppell here.