Beckham fronts campaign for new Haig Club whisky

David Beckham is appearing in a TV ad for Haig Club Clubman, the new addition to the single grain whisky brand the ex-footballer has launched in partnership with Diageo.

The campaign aims to challenge stereotypes about when, where and how whisky should be drunk, said the company.

Ronan Beirne, the brand’s global marketing director, said: “With Haig Club Clubman, we are purposefully and assertively inviting consumers to make their own rules on how to enjoy this versatile Scotch whisky.

“This progressive approach aligns with our long-term ambition to recruit new whisky drinkers by breaking down the barriers for entry, continuing to drive the vibrancy and relevancy of the category.”

Beckham said: “The advert for Haig Club Clubman feels really special as it’s different to what you would expect from a whisky, especially one with so much heritage behind it. With Haig Club we have always aimed to shake things up.”