Wine shines for Waitrose after 25%-off promotion

A trading update from Waitrose has highlighted wine and Champagne as a star performer for the group last week.

The supermarket group said it saw a 2.8% uplift in wine and fizz sales as a result of an offer of 25% of all sales of six bottles or more in the week to November 5.

This exceeded store-wide growth which was 0.6% for the period.

“The more seasonal weather also prompted customers to turn their thoughts to festive preparations with gift wrap up by 33%,” said personnel director Helen Hyde.