Borough Wines appoints commercial director to drive wholesale arm
Borough Wines has appointed Kent Barker as its new commercial director for its wholesale business, the newly renamed Borough Wines Imports.
The Borough Wines wholesale arm, which previously operated under the name Expression du Terroir, supplies several London bars and restaurants as well as twelve Borough Wines Corners, which are concessions in independent delis and farm shops nationwide.
Under Kent’s direction the company hopes to expand its wholesale business significantly over the next twelve months, with a focus on driving installations of its wine keg system in the independent retail and on-trade sectors.
Inspired by the company’s ‘By the Barrel’ wine refills, which have been a feature in Borough Wines shops since 2002, this system utilizes keg technology to make high quality wine available on-tap.
Muriel Chatel, Borough Wines director, said: “We have been primarily focused on the retail side of the business up to now; extending the range, developing our events and expanding into new areas, as well as honing our processes behind the scenes to support this growth. This year the focus is on developing our ecommerce capabilities and the wholesale business.
“Kent has a wealth of experience in the trade and a fantastic track record for managing successful teams and driving growth. We are confident that he’s the right person to steer Borough Wines Imports through this time of transition and we are delighted to have him on board.”
Barker said: “I have been really impressed by what Borough Wines has achieved in a retail capacity over the last few years. It has become a major player on the high street in a very difficult climate and expanded into new markets without losing its sense of independence or alienating its core customer base.
“I am confident we can mirror this trajectory with Borough Wines Imports.”
Barker joins the company from his previous role as director of sales at Enotria.