Ciroc gets first limited-edition variant
Diageo Reserve has introduced the first limited-edition expression for its ultra-premium vodka, Ciroc.
Ciroc Summer Colada, which comes in a white bottle, has flavours of natural pineapple and coconut flavours. It will be launched into the on and off-trades with two recommended serves: Ciroc Colada and Summer Colada Sunrise.
Nick Temperley, head of Diageo Reserve GB, said: “Ciroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume. Ciroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value. The new expression, Ciroc Summer Colada, will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”
Ciroc Summer Colada will be available from May, packaged in a 70cl bottle and priced at £39.94.