Revamp for Woodford Reserve American whiskey range

Brown Forman is bringing new packaging for its Woodford Reserve American whiskey range to the UK market.

The revamp – already unveiled in the US – includes a complete redesign for Woodford Reserve Double Oaked, with smaller changes to the rest of the portfolio to give a clearer distinction between different expressions.

UK brand manager Georgia Donmall said: “We believe that this redesign will help to demonstrate Woodford’s commitment to innovation, while cementing the brand as a leader in the super premium spirits category with a more modern, contemporary look”.

The new bottles will be distributed across the UK from this month.

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