SITT: Masterclasses for wine specialists revealed
This year’s Specialist Importers Trade Tasting (SITT) event will have a range of new masterclasses and workshops, and for the first year in its 12-year history the event will debut in the new location of Bristol, as well as London.
The Bristol event, which takes place in Bristol Museum & Art Gallery on 18 September, will include four Masterclasses. These are: How to bring new trends to the West Country, by Angela Mount (11 to 11.30am); Beyond Tokaji: Why we’ll all be drinking Hungarian wines this year, by Peter McCombie MW (at 12.30pm to 12.55pm); Known unknowns: unearthing the wines of Lebanon, again by McCombie MW (1.45pm to 2.15pm); and #generationwine, by Christopher Cooper (3 to 3.30pm).
The London SITT event will take place in The Lindley Hall on 20 September. The event kicks off with an Exhibitor breakfast briefing by host and Harper’s Wine & Spirit Editor, Andrew Catchpole, and then this is followed by five masterclasses. These are: Chenin Blanc from the Loire by Laure Patry; #generationwine by Christopher Cooper; SITT Spotlight on Bordeaux/ Bordeaux Superior: Great wines at affordable prices by Raul Diaz; Beyond Tokaji: Why we’ll all be drinking Hungarian wines this year, by Peter McCombie MW; and Known unknowns: unearthing the wines of Lebanon, again by McCombie MW.
Also this year, SITT’s creator, Judy Kendrick, is back in charge of the event. Kendrick set up the event in 2005 with the aim of bringing wine specialists together.
She said: “Prior to SITT, buyers’ needs weren’t always considered. Independent buyers were, and still are, time-poor. They have a shop or a restaurant to run and they don’t have time to leave the business for days at a time, so it was key to offer an event that found the best specialist importers and met all their buying needs all in one place and on one day. This is why a London venue and a second venue was always on the agenda from the beginning.
“SITT has always been an essential day in the tasting calendar and now, with the added value Agile Media is offering to visitors and exhibitors it will be the best day’s work for everyone this year. The new features will make SITT more of a business event than ever, offering market data, business seminars and tasting workshops.”