Old Mout cider teams up with wildlife presenters in campaign to help save the kiwi bird
Heineken’s Old Mout cider has launched an online campaign to help save the kiwi, the national bird of the country from which the drink comes.
Online TV show The Kiwi Wild Show features TV wildlife presenters Chris Packham and Michaela Strachan and is being backed by a promotion in which Heineken will donate portion of the profits from sales of the cider to the New Zealand-based charity Kiwis for Kiwi.
It will be backed in the off-trade by POS, bottle neck collars and limited edition gift packs with a free glass.
The former presenters of the BBC”s Really Wild show agreed to take part after statistics showed that the kiwi popopulatin has decliend by 99% in 80 years to leave just 50,000 remaining.
Emma Sherwood-Smith, cider director at Heineken, said: “We’re proud to partner with Kiwis for Kiwi and we’re excited to have Chris and Michaela on board to host the Kiwi Wild Show.
“Old Mout is a cider born in New Zealand – a country famous for its epic landscapes, nature and adventure. It’s where we get our inspiration for Old Mout and the kiwi bird is central to this.
“We have a chance to make a difference and we’re trying to bring this issue to the forefront of people’s minds here in the UK.
“We’re confident that drinkers will be looking out for the limited-edition bottles to help us.”