Diageo and Bacardi pledge financial support for hurricane disaster relief

Major rum brands have pledged financial support for islands hit by recent hurricanes in the Caribbean.

Captain Morgan parent Diageo today announced that it is giving US$1 million to support relief and recovery efforts in the US Virgin Islands.

The funds announced are in addition to US$250,000 Diageo and its brands have already committed to hurricane relief support over the past month. 

Cynthia Arnold, operations director for Diageo USVI, said: “The US Virgin Islands has been home to Captain Morgan since we opened our distillery on St Croix in 2010.

“As a native of the USVI I am delighted Diageo and the Captain Morgan brand is able to support our community and people in this way.”

Virgin Islands Congresswoman Stacey Plaskett added: “Diageo’s contribution toward the rebuilding efforts in the USVI will be a strong infusion of support for hurting Americans and devastated islands.

“I am grateful for Diageo’s commitment to partnership in the Virgin Islands. I look forward to continuing to work with Diageo team members and other generous partners as we all collaborate to rebuild our US Virgin Islands as we persevere through a destructive hurricane season.”

Meanwhile, Bacardi and the Bacardi family have announced US$3 million for disaster relief and recovery in the hurricane hit region and parts of Mexico impacted by this week’s earthquake.

It is giving US$2 million to Puerto Rico, where its rum distillery is based, and the rest to local relief agencies supporting communities in Florida, other islands in the Caribbean, the Bahamas and Mexico.

Chairman Facundo Bacardi said: “The Bacardi family, company and our employees are deeply saddened by the devastation and horrific loss caused by the recent hurricanes and earthquakes. We hope these donations will help alleviate some of the stress and pain people are experiencing while addressing some of their most basic needs.

“We’re working closely with government agencies and not-for-profit partners to identify the most pressing needs so we can provide meaningful support.”