Dual-flavoured Slingshots set for UK launch
Australian drinks company Global Beverage Brands is bringing its shots brand to the UK off-trade.
Slingshots, which it describes as ‘fun and innovative’, is made up of unique dual-flavoured shots in a ready-to-drink 3cl twisted cup format.
Each variant features two flavours, measured for the perfect shot that mixes in the mouth, eliminating the need to pre-mix, according to the producer.
The first flavours in the UK will each be sold in packs of three, including: the 16% abv B52 – the military standard, which comprises 1.5cl Triple Sec orange liqueur and 1.5ml coffee cream liqueur. The second is Blazing Cowboy – classic creamy shot, a combination of 1.5cl Butterscotch Schnapps and 1.5cl Irish Cream liqueur; and the final one is Pink ‘n’ Peachy – easy drinking fun; a blend of 1.5cl Peach Schnapps and 1.5cl cranberry liqueur. Each pack of three costs £2.99.
Tina Hedinger, a spokesperson for the company, said: “We are delighted to be bringing Slingshots to the UK. It is the ultimate spirit-based shot that eliminates the complexity of mixing your own shots at home, while also providing the flavours consumers are looking for. We are excited about the opportunity to introduce this innovation to the UK market.”
The drinks will be distributed in the UK by Premium Brands Distribution Ltd.