Majestic puts focus on customer wine ratings in website revamp
Majestic has relaunched its website with a feature to give customers a say on what wines the retailer stocks.
The company said the move will offer a more interactive experience, with a primary focus on feedback and wine ratings, which will give customers a greater influence over the Majestic range.
After buying a wine, customers will be given the chance to leave “buy it again” ratings on all wines and poor performing wines will be taken out of the Majestic range.
Head of dotcom development Natalie Th’ng said: “Our customers have requested a slicker, faster and more interactive website.
“We wanted to take their feedback and make them the central focus of the new website.
“They will become the ultimate decision makers with enormous influence over which wines we stock and which we don’t.”
Other new features on the website include the ability for customers to buy tickets for wine tasting events at local stores and a live newsfeed from each branch.
Stores will have complete control over what they say in their feed and the events they hold.
The move follows the launch of the Majestic Franchise-Lite scheme last month, which gives store managers more autonomy and rewards for giving high levels of customer service.
Customer director Josh Lincoln said: “The new website needed to reflect the great service our store managers are giving in our stores.
“Launching the new site is another important step in our transformation.
“Our stores will now have a direct line of communication with their customers.
“We’ll be able to keep them posted about exclusive local events, and hear their feedback on our wines.”