Canada's Empress 1908 heads to the UK

09 February, 2018

A colour-changing gin from Canada is on its way to UK shores.

Empress 1908, is an indigo gin from Victoria Distillers in British Columbia. The gin has now been launched into the UK market following a successful trial.

The gin, which was inspired by the tea and cocktail menus of the iconic Fairmont Empress Hotel in Victoria, is micro-distilled in small batch copper-pot stills using eight botanicals: juniper, rose, coriander seed, grapefruit peel, ginger root, cinnamon bark, butterfly pea blossoms and the Fairmont Empress Blend Tea.

The butterfly pea blossom has a natural indigo hue that transforms to a delicate soft pink with the addition of citrus or tonic.

The brand was launched in Canada early last year, followed by a successful rollout across the US. The gin was trialled over a four-week period at Arc Inspirations, where almost 800 bottles of the gin were sold over the period, accounting for 73% of its premium gin sales.

Grant Rogers, co-owner of Victoria Distillers, said: “As we looked to the UK to introduce Empress 1908 to a truly gin-crazed consumer, we wanted to find a restaurant group that represented our own passion for cocktails and spirits to help us launch our unique product. ARC Group cares deeply about their customers’ experiences and advancing cocktail culture so we knew they would be a perfect fit.”

The gin is now available nationwide via LWC and consumers can also purchase the brand online for £36.99 for 75cl at clinkdrink.co.uk




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