Fentimans launches "crème de la crème" of tonic water

14 February, 2018

Fentimans has launched a new ‘super premium’ mixer to support its recent £1.2 million rebrand and image overhaul.

Connoisseurs Tonic Water has been developed to “accentuate and amplify the delicate botanical flavours found in artisanal and premium gin”.

The company said the smooth taste profile has been created by the infusion of natural botanicals and the "careful blending of clean, subtle and natural flavours".

Marketing director, Andrew Jackson, said: “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it is important that Fentimans create drinks that meet the needs of an increasingly discerning and knowledgeable audience. With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic, that will delight even the most ardent connoisseurs.”

The drink will be launch in 12.5cl, 20cl and 50cl size formats, and the launch will be supported by a marketing campaign, to including digital activity. 




Bookmark this


Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter