Fentimans launches "crème de la crème" of tonic water
Fentimans has launched a new ‘super premium’ mixer to support its recent £1.2 million rebrand and image overhaul.
Connoisseurs Tonic Water has been developed to “accentuate and amplify the delicate botanical flavours found in artisanal and premium gin”.
The company said the smooth taste profile has been created by the infusion of natural botanicals and the "careful blending of clean, subtle and natural flavours".
Marketing director, Andrew Jackson, said: “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it is important that Fentimans create drinks that meet the needs of an increasingly discerning and knowledgeable audience. With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic, that will delight even the most ardent connoisseurs.”
The drink will be launch in 12.5cl, 20cl and 50cl size formats, and the launch will be supported by a marketing campaign, to including digital activity.