Portugal sees continued growth for wine sales in UK
Portuguese DO wine exports to the UK grew 37.1% in value last year, driven by volume increases of nearly 50% compared to the year before.
In volume terms, the amount imported by the UK grew from 26,124 hectolitres in 2016 to 38,100 hectolitres in 2017.
Speaking to DRN, Jorge Monteiro, president of ViniPortugal, said: “Traditionally the most important wine from Portugal has been Port but now still wine is growing, especially the DO wines.
“Looking ahead it is the independent wine merchants and the on-trade which are the most important sectors to us in the UK, and things are going well through these channels. The price that people are prepared to pay is going up and the number of smaller producers is increasing and we are selling more and more through the smaller shops.
“We have seen consistent growth since 2013 in value terms – not huge increases but steady growth; and now it is clearly still wine which is the category that is increasing.”
The figures were revealed at this year’s annual Wines of Portugal tasting in London, which saw more than 85 producers showcasing wine from all over Portugal.
Monteiro said: “People want new experiences with wine and we have a good offer with our grapes as they are different from many other countries. More and more people are discovering our grape varieties. Consumers are talking about Portuguese grapes more and more, and they are realising that with Portuguese wine they can find something different and at a good price because Portuguese wines are not expensive.”