Baileys' dairy-free variant gets full off-trade launch

14 March, 2018

Baileys has announced the nationwide launch of the dairy-free Baileys Almande, to help retailers tap into the growing demand for dairy-free products.

The new 13% abv vegan-friendly variant is packaged in a bottle which features the signature Baileys design, teamed with a colour palette that complements the free-from market, according to the producer.

Laura Pearce, marketing director for Baileys Europe, said: “With dairy-free products in high demand and almond milk currently the fastest growing product in its category, it made sense, as the number one selling liqueur brand, to produce an alternative variant which taps into this.

“Baileys Almande offers customers who buy into the free-from category, which is currently worth £586 million, and existing customers looking to try something new, the opportunity to truly indulge under the strength of the Baileys name. In turn, retailers can really capitalise on this, and we expect it will be a huge success following an initial trial in Whole Foods and The Goodness Project before Christmas, which saw the product sell out in less than two months across GB, exceeding all expectations.”

The 70cl bottles have an rrp of £20. 

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