Gamma Ray goes into Waitrose as Beavertown signs first supermarket deal

11 April, 2018

Popular London craft brewer Beavertown has won its first supermarket listing.

The brewer’s flagship Gamma Ray brand will be joined by its Neck Oil and Lupuloid beers in 33cl cans in 270 Waitrose branches from April 30.

Beavertown, founded by Logan Plant in 2012, said the deal went some way to satisfying a long-held ambition to “have great craft beer available to anyone who wants it, on any street corner across the UK”.

It added: “It’s not something we have rushed into, as we have taken our time to survey the landscape and assess the impact of other craft brands hitting supermarket shelves over the last 12 months, along with having lots of conversations to make sure we found the right partner.

“If we were going to do this it was only going to be with someone who was going to take as good care of our beer as we do ourselves, and in Waitrose we believe we have found a partner who is willing to, and invested in, doing just that.”

Waitrose beer buyer Sarah Hammond said: “The guys at Beavertown are so passionate about what they do, it's been a pleasure to work with them on this launch, and I can't wait to hear what our customers think of the beers.”




Bookmark this


Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter