M&S launches British own-label craft canned beer range

Real Ale has helped develop a British own-label craft beer can range for M&S.

The new British own-label range includes 50cl cans of a new single and four pack lager from Norfolk-based brewer Woodforde’s;, as well as 33cl cans of apple & pear and apple & rhubarb cider from Kentish Pip in Kent; a double-hopped Citra Ale from Peterbrough-based Oakham Ales; a Pale Ale from Arbor Ales in Bristol; and a Cornish-styled Saison from St Austell Brewery, Cornwall.

Zeph King, managing director at specialist craft beer retailer, Real Ale, said: “This exciting own-label canned range further demonstrates M&S’ credentials as an innovator in the craft beer and cider sectors. The progressive styles, inventive use of flavours and the new brands are testament to the retailer’s commitment to both its own consumers and Britain’s smaller breweries. M&S customers gain access to unusual – often hard to source – products, while small craft breweries and cider producers get a massive boost.

“Several of the producers’ businesses have grown thanks to M&S support, including artisan cider producer Kentish Pip, it will also be the first time that Norfolk-based brewery Woodford’s will have a lager, with a national in-store presence.”

Michael Wallis, beer buyer for M&S, said: “The 33cl can format is growing in popularity with many of our consumers wanting to purchase a chilled product on the move. Our aim is to offer customers the best selection of own-label cans, alongside our diverse branded line-up, with the convenience of buying great British beers and ciders from their local M&S store.”

The new M&S own-label canned range is designed to be distinctive in appearance with its illustrative design and the name of the independent producer clearly displayed. The 33cl own-label canned range is in stores now.