Just Miniatures adds Tqilakaze to miniatures portfolio
Just Miniatures has added a tequila to its portfolio for the UK market.
Tqilakaze, which is described as “the ultimate tequila shot”, is packaged in a premium gift set (rrp: £14.99) comprising one 5cl bottle of Tqilakaze Blanco 100% Agave Tequila along with one salt sachet and various branded items, including a coaster and shot glass.
Tqilakaze is the latest to join the portfolio of miniatures at specialist retailer and wholesaler Just Miniatures, which was established in 2003.
Justin Alexander, managing director of Just Miniatures, said the company has seen a “huge uplift” in both retail and wholesale customer demand for miniatures.
He added: “Miniature sales in general have increased significantly over the last few years with many more craft and premium brands now producing a miniature version.
“While the big brands are continuing to do well I do feel that consumers are looking to sample new and exciting products by way of purchasing a miniature from a small craft or artisan brand. Miniatures are a great way to sample a new product without having to spend out loads on a full size bottle. They make the perfect gift for a friend or loved one, or even for yourself.”
Alexander noted that gin is the company’s biggest selling category, particularly flavoured gins.
“We currently stock well over 100 different miniature gins. We have also experienced an increase in rum, which I do believe will follow in the footsteps of gin.
“As a buyer I receive samples of new miniatures every week, and the small producers are really getting behind their products and producing really great new and exciting drinks.”