Britvic reveals full roll out for Aqua Libra range
Britvic Soft Drinks has announced the launch of a new range of infused sparkling waters.
The Aqua Libra range, which are made from sparkling water infused with fruity flavours, is packaged in the premium 33cl can format. The three flavours include: Raspberry & Apple; Tangerine; Grapefruit & Pineapple. The drinks contain no added sugar, sweeteners or artificial flavourings, meaning they fall below the sugar levy threshold, as well as being under three calories per can.
The range has been on trial in select Boots stores since the end of last year tied to a meal deal offer, and the success of the trial is now leading to a full nationwide rollout.
Trystan Farnworth, commercial director, convenience & impulse at Britvic, said: “Across many categories in food and drink, we now often see smaller entrants re-setting category rules with products that are both tasty and healthy. Aqua Libra has purposely been designed by a small entrepreneurial team within Britvic and there is a lot of excitement surrounding this launch’s potential, particularly considering the recent introduction of the Sugar Levy.
"In Soft Drinks, Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks.
“With huge growth opportunities expected for the booming water plus category, which is currently worth £82m, as health remains high on the agenda for so many consumers now and in years to come, stocking a range of innovative water such as Aqua Libra presents retailers with a great way to tap into the health trend and drive sales.”