Fentimans adds to its flavoured tonics line up
Fentimans is launching two new tonics to add to its natural mixers range.
The latest flavours are Pink Rhubarb and Oriental Yuzu Tonic, both of which are designed to tap into the growing trend of consumers seeking flavoured tonics to upgrade their G&Ts, according to the producer.
Fentimans marketing director, Andrew Jackson, said: “Since the launch of our pioneering Pink Grapefruit Tonic Water, we are seeing an increasing number of consumers experimenting with different flavour combinations. The roll out of rhubarb and yuzu flavoured tonic provides this growing audience with increased flavour options; that can make every day classic spirits taste even better.
“With a continued focus on innovation and leading the introduction of new flavours to the category, we have high hopes for this launch, in what has been an outstanding year for Fentimans, kick started by a £1.2 million brand overhaul.”
Oriental Yuzu and Pink Rhubarb Tonic Water will be launched in 12.5cl, 20cl and 50cl size formats. The launch will be supported by outdoor and digital marketing activity.
Rhubarb Tonic is described as having a tangy taste of rhubarb with candied undertones “reminiscent of vintage sweets”.
Yuzu is a fruit used widely as an ingredient in Japan and it has three times the amount of vitamin C found in lemons.