Saltaire Brewery unveils brand overhaul and new beers

Saltaire Brewery has revealed a refreshed brand along with the launch of a new range of beers.

The West Yorkshire-based brewery, which has been creating beers since 2006, is now aiming to “bridge the gap between cask and craft”, as part of its five-year growth plan.

Ewan Gordon, managing director, said: “The beer industry has changed so much in the last 12 years and we are not one to rest on our laurels. It is important to stand out in this incredibly crowded market and to do so we must tell the story of who we are: fun, considered and proud of our heritage.”

Saltaire Brewery’s new 33cl bottle and keg beer range includes Velocity, a session IPA; Zipwire, a citrus pale ale; Polarity, a black IPA; and Full Tilt, an Australian and New Zealand pale ale. The recipes have a focus on flavour with hop forward, unfiltered and easy drinking beers and include ingredients such as fresh orange and grapefruit zest, according to the brewer.

Saltaire Brewery sales and distribution director, Nick Helliwell, added: “Adventurous, craft-led products continue to make significant impact in the market, so it’s vital for us to keep developing our beers and business, while remaining authentic. We’re proud of the products and styles that have helped us build the brewery over the last 12 years but this development will ensure we are fit for the future too. With all major retailers increasing their SKUs across the whole category, we want all our lines to stand out on the shelves as well as continuing to grab attention on bars all over the UK and beyond.”

Marketing manager, Hayley Collingswood, said: “We have modernised and simplified the Saltaire logo as well as refreshing the overall brand look and feel. Our new direction refocuses on our heritage, tying us back to our roots but in a way that’s contemporary. It was really important for us to remain recognisable for our loyal beer fans, so our products will continue to be highlighted in the bright, standout colours they’re used to seeing on the shelves and on the bar but revitalised with a fresh design.”

Saltaire Brewery produces 56,000 litres of beer each week, delivering all over Yorkshire, the North West, the North East, Cumbria and beyond. Bottled beers are available from all major supermarkets (selected stores) as well as independent wine and beer retailers.

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