Greene King secures Estrella Galicia distribution deal
Greene King has secured the exclusive UK distribution rights for Spanish lager brand Estrella Galicia.
The Suffolk-based brewer will supply the UK trade with the core brand and its 0.0% abv and gluten-free variants, plus 1906 Reserva Especial and 1906 Black Coupage.
Its ale category rival, Marstons, recently became the distributor for Estrella Damm and they will now go head-to-head in the Spanish lager category too.
Hijos de Rivera S.A.U, the largest independent brewery in Spain, brews Estrella Galicia in A Coruña. It has been in operation since 1906 and annual production now stands at 2.8 million hl.
Matt Starbuck, managing director at Greene King Brewing & Brands, said: “Like Greene King, Hijos de Rivera S.A.U is steeped in brewing history, dating back generations. We share similar values, placing importance on using the very best quality ingredients, producing great beer and delivering exceptional customer service.
“Hijos de Rivera S.A.U has a fantastic stable of beers in its brand portfolio and we are thrilled to become the exclusive UK distributor for the Estrella Galicia and 1906 brands, introducing them to whole new customer base.”
Ignacio Rivera, chief executive at Hijos de River, added: “We are delighted to be embarking on a partnership with such a well renowned and prestigious brewer like Greene King who will be able to offer the UK the quality of service our customers and our brands deserve.
“We believe the fit between the two companies will work perfectly as we grow our brand in such an important and fast-moving market. We have a fantastic distribution base with loyal customers who we are excited to continue developing strong relationships with as well as introducing our beers to new areas of the market.”