Spar boosts line up of spirits and wine in time for Christmas
Spar is introducing three new drinks to tap into the trend for premium and dark spirits; it has also fully launched its Regional Selection of wines.
The symbol group is launching a premium Spar French Grain Vodka (rip: £17.99), Spar Rhubarb & Ginger Flavoured Gin (rip: £17) and a new standard-tier Dark Rum (rrp: £12.50). In addition, Spar’s Premium Gin 70cl will move to the same style bottle as the new variant, to bring consistency to the range.
Amrit Rebello, Spar’s senior brand manager, said: “These relevant and modern new spirits from Spar Brand are set to help our retailers drive excitement in stores offering customers choice at all price-points.
“Our premium gin has a light refreshing taste, while our new dark rum has been blended from rums distilled in the Caribbean using sugar cane molasses.
“These new lines are also perfect for gifting this Christmas.”
Meanwhile, the company’s Regional Selection wine range, which will now be available in every Spar store, comprises 10 white, 14 reds and one rose from seven countries. Each wine in the range comes from iconic and famous countries which are known for their wines. Each incorporates a design which denotes the range name and the specific region for the wine.
Rebello said: “We are delighted that all of the wines in our Regional Selection range are now available in Spar stores. We are really proud of this range as it appeals to all wine enthusiasts and provides them with a credible trade up to Spar’s best tier.
“Sales for wines between £6 and £9.99 are growing in the convenience channel year on year and we know we have an award winning range that is already attractive to consumers looking to spend up to £20 a week on something to accompany Tonight’s Tea.”
Spar has recently overhauled the way it presents its full wine range to its customers, which has resulted in the completion of its three-tier system.
Rebello added: “We looked at making sure we were meeting the different customer missions at all price points and we had exactly what our customers want.
“By developing this good, better, best principle; we are acknowledging that not all our customers are equal. They have distinctive needs, seek out different wines and respond to different price points.
“Regional Selections is an example of how we can offer knowledgeable wine consumers quality skis from the best regions.”