Tanqueray's global campaign aims to "bring the gin conversation back to taste"
Tanqueray has launched a new global campaign to encourage consumers to “forget about the gimmicks” and to bring the gin conversation back to taste.
The multi-million pound Unmistakably Tanqueray campaign is designed to showcase a bold message that Tanqueray’s flavour is so distinctive that you don’t even need to see the iconic green bottle to know that you are drinking Tanqueray gin.
The artwork, which was developed with creative agency St Luke’s Communications, featured blindfolded models with a Tanqueray and tonic in hand. These images will be showcased on out of home, print and digital around the world.
Global head of Tanqueray, D-J Hageman, said: “As the world of gin continues to grow, it is getting ever more confusing about which one to choose. We want to bring the conversation back to what really matters – taste.
“For nearly 200 years, Tanqueray has always had an unwavering attention to taste and quality over anything else. Back in 1830 our founder, Charles Tanqueray, searched the globe for the world’s best ingredients, ultimately choosing juniper, coriander, angelica and liquorice for his iconic perfectly balanced Tanqueray London Dry.
“To this day we still use these same four botanicals when making Tanqueray London Dry and we also use them at the heart of all of our variants – it is these core botanicals that make all of our gins so distinctive and full of flavour.”
Master distiller Terry Fraser, said: “At Tanqueray we are driven by quality, with only one in ten of all botanicals received at the distillery having the superiority and characteristics to go into Tanqueray.
“It is this attention to detail and the perfect balance of botanicals that really makes out taste unmistakable – trust me once you’ve experienced Tanqueray, you’ll never look at gin the same way again.”