Gin sales in UK almost double that of 'Year of Gin' 2016
Gin sales in the UK this year reached almost £2 billion, which is nearly double the amount sold in 2016, the year dubbed ‘Year of Gin’.
The Wine and Spirit Trade Association’s end of year market report shows a massive boost in gin sales over the summer of 2018, taking the total sales value to more than £1.9 billion.
More than 66 million bottles of gin were sold in the UK in 12 months, up 41%, equating to 19 million bottles more than the same period last year.
More gin was sold during the three months of the 2018 heatwave (almost 28 million bottles) than the summers of 2014 and 2015 combined (27 million bottles for both summers combined).
This quarter saw gin grow 53% by volume and 59% by value, compared to the same period in 2017, the largest growth by quarter on record for gin and the first time a spirit has seen growth of more than 50%.
A big driver of growth for gin can be attributed to sales of pink and flavoured gin. The latest data shows flavoured gin has driven more than half of all growth in gin in the last 12 months, despite only making up one fifth of total sales. Almost three quarters of the flavoured contribution to gin’s growth has been driven by pink gin.
Flavoured gin brought in £165 million during this time, which is up 751% on the same period last year.
Miles Beale, Chief Executive of the Wine and Spirit Trade Association, said: “Gin is once again breaking records helped by our innovative distillers who have introduced an exciting array of new flavoured, pink and more traditional gins this year.
“The popular new products combined with a fantastic long hot summer and the excitement of the World Cup has helped boost the category beyond all predictions. It was only a few months ago that we announced that gin sales at home and abroad had broken the £2 billion mark.
“Our latest Market Report shows that sales of gin in the UK alone is just shy of the £2 billion. It seems we may have been a bit premature hailing 2016 to be the ‘Year of Gin’. Just two years later we’ve almost doubled sales of gin. 2019 will have to be crowned the year when gin was in the pink.”
Warren Scott, ceo and co-founder of Quintessential Brands, commented: “It’s fantastic to see the nation’s love affair with British Gin continuing as the category diversifies. Right now, we’re seeing more interest and engagement in gin than ever from consumers – those who are new to the category as well as those more seasoned gin drinkers who want to experiment with flavoured gins or splash out on more premium gins.”
Gin is now the second most popular drink sold in the on-trade, behind vodka, overtaking whiskies and liqueurs for the first time.