Peroni extends into alcohol-free beer arena

Peroni Nastro Azzurro is introducing an 0.0% abv variant billed “the first super-premium alcohol-free beer” to hit the UK market.

Peroni Libera 0.0% was launched in Tesco stores this month and it will now be rolled out across the on and off-trades.

The brew was created using a customised fermentation process, allowing the liquid to attain a fast-ending 0.0% alcohol beer.

The drink is triple-hopped and has been brewed with the same signature Nostrano dell-Isola maize used in the parent brand.

A dedicated yeast strain has also been used to produce rich and intense citrusy aromas and hoppy notes.

Simone Caporale, the brand’s master of mixology, said: “We have seen a change in consumers’ drinking habits in the industry, with a rise of mindfulness and wellbeing people are more regularly considering low and no-alcohol drinks alternatives and currently there isn’t a premium, great tasting beer out there for them to enjoy.

“Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions – a mid-week night out with friends or during those working lunch occasions.

“Peroni Libera 0.0% delivers a crisp taste, a fine bitterness and a fast and clean finish, with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste. Salute!”

The newcomer is priced at £5 for 4x33cl bottles. 

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