James Lousada joins Quintessential Brands

Drinks industry veteran James Lousada has joined Greenall’s gin supplier Quintessential Brands as managing director of its international arm.

Lousada has held senior roles at Carlsberg, Accolade and Fosters, and he was group commercial director at Conviviality before it collapsed last year.

He will aim to replicate the Quintessential’s UK success in key international markets, while working with the UK commercial team to build on its domestic success.

Lousada, who was chief executive at Carlsberg UK and general manager at Accolade UK, has more than 20 years’ experience in the trade.

Warren Scott, chief executive and co-founder of Quintessential Brands, said: “James’ appointment is indicative of our aspirations for Quintessential Brands Spirit Solutions.

“It is also indicative of how we are building the truly global success we have always envisaged: a spirits company recognised across the world for both our portfolio of world-class premium brands and for the breath and quality of our commercial offering.

“Quintessential Brands has significant international opportunity across both our premium brands and our commercial products, and with the experience, passion and strategic focus James brings, I’m looking forward to 2019 being another transformational year for our business.”

Lousada’s appointment follows news of Quintessential Brands’ further investment in G&J Distillers in Warrington, which now benefits from a new high-speed miniatures line, enabling the company to bottle a variety of spirits in the increasingly popular 5cl format.

The Quintessential portfolio includes Thomas Dakin, Bloom and Ophir Spiced gin, along with the flagship Greenall’s, plus a range of Irish whiskies and Irish creams.

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