Brewdog hires ex-Red Bull managing director as 'CEO of Beer'
Brewdog has appointed ex-Red Bull managing director, Andy Shaw, to the newly-created role of CEO of Beer.
Shaw will be responsible for the global sales and marketing of beer. The brewer said the role of CEO of Beer was formed in order to provide additional senior strategic leadership as the company enters a period of accelerated growth domestically and internationally.
News of the appointment follows a successful 2018 for Brewdog. Last year the company launches The Brewdog Blueprint, a business manifesto containing more than 30 initiatives that reflect its commitment to evolving its business.
Also last year the company announced strong half-year trading results, showing total revenue at £78 million in the six months to August, up by 55% on the same period in 2017. Its UK retail sales had grown 83% over the same period.
And last October the brewery closed its fifth crowdfunding round, having secured £26.2 million over the previous 12 months.
Co-founder James Watt said: “Andy’s impressive track record for championing a strategic, global vision is what makes him such an exciting addition to the Brewdog crew. His experience in working in a vibrant, bold, business famed for pushing the envelope is exactly what we need as we enter hyperdrive on our global vision.
"Our mission remains exactly the same it was on day one; to make other people as passionate about great craft beer as we are. Andy will be pivotal in ensuring we fulfil this over the coming years.
Andy Shaw added: “Brewdog’s feats over the last decade are a direct result of a culture of innovation and fearlessness. When many in the industry doubted and scoffed, James and Martin remained clear eyed and determined to change the world of beer for the better.
”I’ve been impressed by them for the last ten years and I simply could not pass up the opportunity to join such a dynamic team in the next phase of growth.
“I couldn’t be more delighted at the chance to take Brewdog to new audiences, new territories and ultimately to new heights.