London Wine Fair attracts wine regions exhibiting for the first time

A raft of wine regions will be represented at the London Wine Fair for the first time this year, while other countries are increasing their footprint at the event.

The Douro is taking a generic pavilion at the fair for the first time, along with Greece, Slovakia, The Basque Country and Belarus.

Meanwhile Wines of Germany and Italy will be increasing the space they take at the fair, with Italy’s footprint boosted to include more producers from the Prosecco Consorzio.

Wines of Georgia has confirmed it is to return for 2019, following its first show in 2017, and ViniPortugal said it is bringing 36 producers all looking to export to the UK for the first time. They will exhibit within the Wines Unearthed zone.

Head of London Wine Fair, Hannah Tovey, said: “So far we are seeing most of the growth in booking coming from international exhibitors, specifically Old World regions. We see this as really significant, given that the show will take place less than two months after Brexit may well have become reality.

"European wineries will be out in force looking to trade with the UK – many of them for the first time. Despite the uncertainty, the UK remains an important and mature market for many wineries, especially those which are targeting the high end on-trade and independent sectors.”

A number of key agents have confirmed they will be returning to the fair this year, including Buckingham Schenk; Felix Solis Avantis; and Carson Wines. Ehrmanns will exhibit for the full three days, which is the first time since 2014, and Condir Wines, Barton Brownsdon & Sadler and Broadland Wineries will all expand their presence significantly this year.

The London Wine Fair 2019 will take place between Monday 20 and Wednesday 22 May.

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