Diageo Reserve adds lower alcohol Ketel One Botanical
Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks and low alcohol cocktails.
Ketel One Botanical is described as a new spirit distilled with botanicals and infused with natural fruit essences. The drink has a lower abv of 30% and only 82 calories per serve.
The producer said the launch is set to “revolutionise the market by establishing a new sub-category”, by appealing to consumers looking for a more balanced lifestyle and tapping into growth in the no and low alcohol drink sector. The signature serve is Ketel One Botanical Spritz, with the drink mixed with soda water and finished with a fresh garnish.
Bob Nolet, 11th generation master distiller at the Nolet Distillery, said: “As it becomes clear that consumers want better drinking options, Ketel One Botanical and the Ketel One Spritz offer a thoughtful choice for consumers looking for something new from their summer serve.
“We’ve watched the gin category boom in recent years, introducing new and herbaceous flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value with innovation driving this.
“We see Ketel One Botanical playing a key part of this on-going evolution, targeting inquisitive consumers open to trying new flavour combinations and we’re delighted to be introducing something really exciting to the market.”
Ketel One Botanical is produced using Ketel one Vodka, which is blended with the Nolet family’s botanical recipe and re-distilled in small batch copper pot stills at the Nolet Distillery. The vodka is then infused with naturally-extracted essences of fruits and botanicals to create a 30% abv spirit. It comes in three flavours: Grapefruit & Rose, Cucumber & Mint and Peach & Orange Blossom.