English Spirit rolls out new look across entire portfolio

English Spirit has unveiled a new look across its full portfolio of spirits and liqueurs.

The small batch distiller’s portfolio includes 14 spirits and liqueurs, alongside a number of seasonal one-off products. These have now all had a complete update for the first time in the brand’s eight-year history, in order to visually align the drinks and to deliver common design elements across the full range.

Changes have also been made to the labels in order to showcase product details on the front of each bottle. Labels now explain how the drink has been made and key ingredients are highlighted, along with tasting notes and serving suggestions.

James Lawrence, general manager at English Spirit, said: “At the heart of English Spirit is the desire to focus first and foremost on the quality of our products, so we wanted a look that is both classic and unfussy, and which hero’s the contents of each bottle. The portfolio has been given a simple and elegant refresh, that communicates the personality of each individual drink, while bringing them together as a collective.”

Two new bottle sizes have also been added to the range.

English Spirit was founded by former Oxford biochemist Dr John Walters in 2001 and it became one of the first distilleries in the UK to produce its own vodka and the first to make rum from scratch. It remains the only UK distillery producing sambuca. 

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