Purato reveals 'Green to the Extreme' makeover

Purato, the organic Sicilian brand by Stefano Girelli’s TWP Wines, has undergone a full makeover to celebrate its tenth birthday this year.

The new packaging, which highlights the wine is certified organic and vegan friendly, is supported by a new strapline ‘Green to the Extreme’. The revamped packaging is also eco-friendly across the label, bottle and closure, and it is 100% recyclable.

Girelli said: “We have worked on Purato for the last ten years, well before organic could be considered mainstream. We are genuinely committed to producing wines which have the least impact on the environment as possible and which are a direct reflection of their terroir – we have certainly not jumped on an organic bandwagon! Our aim with the new look is for Purato to become easily recognisable on the shelf as organic and fully sustainable – in other words – green to the extreme.”

There are three wines in the Purato range, each priced £8.99. These are: Cataratto/ Pinot Grigio Terre Siciliane IGP; Nero d’Avola Sicilia DOC; and Rose Terre Siciliane IGP (made from Nero d’Avola).

Purato is distributed by North South Wines. Buying director, Joy Edmondson, said: “Purato is an incredible asset to our portfolio as it is sustainable under so many aspects. With organic wine sales in double digit growth (24% in 2017, according to the Soil Association 2018 report), and Italy performing very well across all trade channels, we are confident it will perform well for our customers.”

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