Think Gin to educate and excite buyers this summer

Think Gin will take place at the Honourable Artillery Company in London on June 18 and this year’s event will be the biggest yet.

We launched Think Gin in 2015 as the gin revolution was in its infancy and the event has mushroomed in line with the soaring fortunes of the category since then.

UK gin sales grew volume sales by 41% in 2018 (Nielsen and CGA) and the upward trend has continued in 2019.

The fifth annual Think Gin event will once again help retailers and on-trade buyers put together dynamic gin ranges. The day features debates, masterclasses and tasting sessions, while you can taste a huge range of gins from producers of all shapes and sizes.

Each year we have had to move to a bigger venue as the number of visitors and exhibitors continues to spiral, and we will take over the HAC near Old Street Station on June 18.

This year we are also excited to launch Think Tequila and Mezcal, which will take place in an adjacent hall, allowing guests to step out of the botanic-themed area into a vibrant slice of Mexicana.

Tequila is a much smaller category than gin in the UK, but we recognise its vast potential. It ticks all the boxes around craft and authenticity that consumers are looking for, and its versatility as a sipping drink and a cocktail mixer makes it perfectly poised to grow sales in a market driven by premium spirits.

We will run further masterclasses and educational sessions to improve the trade’s knowledge of tequila. You can also decide for yourself if a tequila and tonic really is better than a gin and tonic, as some are now claiming.

Buyers can now tick off two exciting categories by visiting the HAC on June 18 and we look forward to seeing you there.

Please email sarah.burnett@agilemedia.co.uk to register your attendance.