Funkin Cocktails extends further into thriving RTD market
Funkin Cocktails is launching a range of “RTD nitro-canned cocktails”, in a bid to enable consumers to enjoy bar-quality cocktails at outdoor events or at home.
The range, which will be available from May, features four serves: Espresso Martini, Passion Fruit Martini, Amaretto Sour and Pink Gin Fizz. The drinks are packaged in 20cl slim cans with the liquid contents infused with nitrogen for a smooth finish.
The RTD pre-mix market is worth £286 million and cans specifically are showing growth, up 31% year on year (Nielsen).
Ben Anderson, marketing director, said: “Around eight million consumers drink cocktails on a night out and as cocktails become more mainstream they are looking to replicate their in-bar experience at home with a credible, easy-to-use and top quality cocktail.
“Our product development team has worked tirelessly to ensure that Funkin nitro canned cocktails deliver the best overall drinking experience compared to the current canned cocktail offerings. We continue to look to democratise cocktails and make great tasting cocktails accessible to consumers, everywhere.”
Each 20cl can is priced £2.29 and the drinks are 5% abv.