Nyetimber prepares for summer with latest marketing campaign
Nyetimber is launching a major marketing campaign to run throughout the key summer months.
The English wine producer’s latest campaign, entitled “A Perfectly British Summer”, will include screen advertising across key London and South East of England train stations as well as six summer Nyetimber branded terraces opening across some of the UK’s most prestigious venues.
To kick off the campaign, the producer has created a film entitled “The Experience of a Lifetime”, which offers an insight into the craftsmanship employed by chief winemaker Cherie Spriggs and winemaker Brad Greatrix, to create every bottle of Nyetimber.
The new campaign will run from June to September 2019 and is intended to drive brand awareness by speaking to both existing and new audiences. There is a strong focus on digital as well as out-of-home advertising screens across train stations.
As well as advertising The Nyetimber Manor at Selfridges Rooftop will launch on Monday June 3.
There will also be a number of signature branded terraces across the United Kingdom; The Nyetimber Secret Garden at Rosewood London, The Nyetimber Garden at Alchemilla (Nottingham), Nyetimber Terraces at Harvey Nichols (Edinburgh, Leeds, Manchester), as well as headline sponsorships of Queen’s Tennis, The Nyetimber Dorset Seafood Festival, Wilderness Festival and The London Film Festival.
Eric Heerema, chief executive and owner of Nyetimber, said: “English sparkling wine is coming of age, and appreciation of its quality has never been stronger.
"Nyetimber has been at the forefront of promoting English sparkling wine since it was established in 1988 and our summer campaign is focused on driving new awareness for both the Nyetimber brand and English sparkling wine’s unassailable quality. This is reflected in the encouraging and increasing overseas demand for Nyetimber.”