The Benevolent reports social media success for 'It could be me' campaign

The Benevolent has reported success for its recent social media push for its ‘It could be me’ campaign.

The initiative, which was conceived by five PR agencies (R&R Teamwork, Phipps Relations, Limm Communications, Dillon Morrall and Emma Wellings PR), encouraged supporters to come together by wearing the colours of the wine sector of red, white and pink.

On the day – which coincided with the London Wine Fair – more than 200 posts were published across social media channels, capturing members of the trade wearing colourful outfits and supporting the appeal to sign up to a monthly donation.

The ‘It could be me’ campaign encourages members of the drinks industry to sign up to a monthly £5 donation towards the work done by the charity in the drinks industry.

Chris Porter, CEO of The Benevolent commented: “It was wonderful to see a steady stream of support at the Wine Fair, promoting The Benevolent as well as being enormous fun for the many who came to see us on the day. I cannot thank the PR companies enough, who got involved and raised the awareness and wider impact of our work through this initiative. It made our week!”

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