Bacardi adds coconut variant to its collection of flavoured rums
Bacardi is bringing out a coconut variant, which looks set to go head to head with category stalwart, Malibu.
Bacardi Coconut is a white rum infused with coconut flavours, which is best enjoyed with a tropical mixer or in a cocktail such as Pina Colada, according to the producer.
The newcomer follows the launch of Bacardi Spiced earlier this year and Bacardi Ginger in 2018, and it taps into the continued global demand for flavoured rums.
Tine Van Nevel, brand director – Europe for Bacardi Rum, said: “Sales in the rum category are an all-time high, having surpassed the £1 billion mark in the last year, and this has been largely led b ythe flavoured rum segment. The response to our previous flavoured rums has been overwhelmingly positive and we are certain that Bacardi Coconut will be a welcome addition to the ever-growing Carta portfolio.”
Bacardi Coconut is available exclusively at Asda from June 20, priced at £16 for 70cl.
Meanwhile last year rival coconut rum brand Malibu launched a Passion Fruit variant to tap into the popularity of the Porn Star Martini cocktail. The variant is coconut-free but the launch was joined by the introduction of a new pre-mixed canned variant - Pina Colada Cocktail - under the Malibu brand name.