Sincerely Sabella targets UK sparkling wine fans

A new drink - which taps into the consumer trends for sparkling wine, convenience and low alcohol – is about to hit the UK market.

Sincerely Sabella is a premium, sparkling wine spritz funded through ZX Ventures, AB InBev’s global growth and innovation group.

The brand has already been introduced to more than 60 off and on-trade locations in London and it will be available to purchase through Ocado later this summer.

Sincerely Sabella (rsp: £2.70 per can) was developed last year as part of the Zxlerator program, ZX Ventures’ internal accelerator, and is the brainchild of founder Kendra Kuppin. The drink is made with Italian white wine, water, a touch of blood orange juice and a hint of bitters.

The 5% abv Sabella’s flavour profile is described as being “light, bubbly and citrus-forward”.

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