Atom Brands extends portfolio with new whisky brands
Atom Brands is introducing The Character of Islay Whisky Company, with the aim of “reaching a wider pool of whisky drinkers” with continuous liquid, rather than small batch and single cask expressions.
The company has launched two whisky brands with the rebrand of Darkness, which formerly comprised limited edition releases.
Sam Simmons, head of whisky, said: “Atom Brands has built a global reputation as one of the world’s most adventurous independent bottlers and award-winning blenders. The challenge however has been that the single cask and micro batch nature of each release caused demand to always far outstrip supply.
“Off the back of the success we have had with brands like That Boutique-y Whisky Company, we have had the confidence to lay down larger parcels of stock and now with Darkness 8yo and Aerolite Lyndsey 10yo we have been able to scale up our batches from micro to small batch and will be able to offer in-your-face sherry bomb whisky and elegant moreish heated style malt on an ongoing basis for the first time.”
The first launch from The Character of Islay Whisky Company is Aerolite Lyndsey, a 10 year-old heated single malt. Sourced from an undisclosed distillery on Islay, this complex whisky is matured in 70% ex-bourbon barrels and 25% Spanish oak sherry quarter casks, with the final 5% coming from specially selected ‘character’ casks from the same distillery.
Darkness has been given a brand refresh marked by the launch of a new 8 year-old Single Malt. Originally only available as a limited-edition release, this launch is the first continuous whisky from the Darkness brand.
The move is designed to bring a craft offering and a new spin on the growing trend for Sherry cask whisky, which is seeing 36% growth year-on-year.
Both releases are available now from Maverick Drinks in the UK and Atom Brands worldwide.