Whisky Exchange set to reveal "magical" bottlings
The Whisky Exchange is celebrating its 11th annual Whisky Show with a series of special bottlings highlighting “the mystery of a cask’s influence”.
The Magic of the Cask series will highlight the mystery of a cask’s influence by keeping the details on each whisky’s label hidden until ready to be revealed.
The labels are printed with an ink sensitive to UV light, hiding the details of each whisky until a torch, included with every purchase, is shone onto the label to reveal the hidden text.
Rav Chavda, creative director, said: “I am fascinated by the magic of the ageing process – you fill a cask with clear spirit and through unseen alchemy it is transformed into something amazing. I wanted to reflect this magic trick through these labels, using special printing to give you a thrilling glimpse into the process hidden inside.”
The theme of The Whisky Show 2019 “The Journey of the Cask” celebrates both the effects that casks have on maturing whisky as well as the journey that a cask takes from forest to filling and beyond. This year’s show bottlings delve deep into that magic, each presenting a different way that a cask can shape a whisky.
The range includes Caol Ila 9-Year-Old (rsp: £84.95); Ben Nevis 22-Year-Old (rsp: £165); Imperial 23-Year-Old (rsp: £165); and Blended Whisky 45-Year-Old (£450).
The whiskies will be available to purchase at The Whisky Show (www.whiskyshow.com), which takes place this weekend, and online and in The Whisky Exchange’s London shops after the show.