VK adds festive Candy Cane flavour to its mixed packs
VK is getting ready to spread festive cheer with the launch of its limited-edition Christmas flavour.
The 4% abv VK Candy Cane, which is a sweet strawberry flavour balanced with hints of peppermint, will be included in the VK mixed ten pack for a limited time only. The new sku will be launched as part of the brand's #WEAREMERRY Christmas campaign.
The mixed pack, priced at £12, contains two 27.5cl Candy Canes, alongside a selection of the other VK flavours, including VK Blue, VK Watermelon and VK Orange & Passion Fruit. The pack is stocked in Tesco, Asda, B+M, Costcutter, Spar and McColl’ and it is available nationally for independent retailers in several cash and carries.
Charlie Leaver, brand manager at Global Brands, said: “With this year’s new Christmas flavour, our highly sought after VK Christmas jumpers and our on-trend marketing activity we expect the VK mixed pack to excel this winter. Set to provide significant revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavours’ they know and love the VK mixed pack is a must stock for retailers.”
VK saw volume sales grow 82% last Christmas with the VK mixed pack recording the best rate of sale of all RTD ten packs, adding almost £2 million to the category last year, according to Nielsen data.
As an added festive treat, hundreds of golden tickets have also been added to randomly selected packs. The lucky customers who find the tickets will be able to claim via social media the official 2019 VK Christmas jumper.