Britons' thirst for pink drinks is set to continue, says Waitrose

Pink and orange drinks will continue to have strong appeal through 2020, according to Waitrose.

In its latest report, Waitrose & Partners Food and Drink Report 2019 - 2020, the retailer identified a number of trends in drinks, which it believes will continue throughout 2020.

It said “Anything Pink” and “English Orange Wine” will be two of the ones to watch for the future.

The report said: “Britain’s love affair with pink gin and rose wine seems to be expanding: drink aisles are now an explosion of pink. From rose vermouth and Champagne to Cocchi Rosa, an Italian aromatised wine, there are blushes all round.”

It also has high hopes for its English Orange Wine Litmus Orange, which is the English first orange wine to be sold in a supermarket.

Other beverage trends for the future include a growing interest in drinks tourism across the UK’s vineyards, breweries and distilleries; “good-looking glass”, where producers are increasingly using elegant shapes and intricate designs, particularly for spirits; and “DIY flavoured spirits”. For the latter the retailer said it is increasingly seeing a “homespun” approach to spirits where instead of buying pre-flavoured gins or vodkas, consumers are adding their own choice of fruits, herbs or botanicals to plain spirits.

Within wine, Waitrose said its customers are now “quite familiar” with the most common grape varieties and they are now confident enough to explore more unusual ones. It said Eastern European wine in particular is gaining in popularity: sales of the dry Slovenian Furmint are up by 159%.

More recently the retailer has launched nine lesser-known wines, including grape varieties that three-quarters of people hadn’t heard of, it said. “But more drinkers will now be sampling the likes of Arinto from Portugal or Cannonau from Sardinia”.

Also in wine, sales of sparkling keep rising and it is seeing a trend for consumers seeking sparkling wines outside of Prosecco.
“Cava is making a resurgence but we are also looking to effervescent wines from Australia, New Zealand and South Africa,” the report said.  

And finally, the trend for drinking less is to continue, Waitrose said.

It predicts are rise of drinks such as the alcohol-free Negroni, which consumers can now make at home.

The report said: “The classic gin, vermouth and Campari cocktail is celebrating its 100th birthday this year. But thanks to the boom of quality non-alcoholic drinks, it is now possible to make an alcohol-free version that is practically indistinguishable from its very potent cousin. Using a gin alternative such as Seedlip and an Aecorn alcohol-free aperitif, the teetotal negroni is yours.”

Pierpaolo Petrassi MW, head of beers, wines, spirits and soft drinks, said: “We are seeing a marked change in attitudes towards drinks. Many people have a broader repertoire than ever before, and think carefully about what they are drinking, looking for an experience and a sense of the occasion, company or season.”

The retailer said it has started to see a “subtle shift” in how people view their evening drink, with the focus more on flavour than alcohol content.

The report said: “So drinkers will be thinking first about whether they want to sip on something bitter, sweet, long or cold, rather than whether it is alcohol based. This trend is partly due to prioritising health, but also thanks to non-alcoholic mixers such as Fever-Tree, Coca-Cola and Double Dutch innovating heavily and moving upmarket.

“Alongside the growing importance of flavour, we are seeing a rise in the popularity of lower-alcohol drinks. A simple vermouth and tonic, for example, or a plain Campari and soda have a lower abv than a classic G&T.

“But quality is still important. People haven’t lost their appetite for excitement and exploration: they want drinks they might expect to find in any of the great bars of the world. In a world of discovery, people want to make their drinks count.”

See the full report here:

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