Love Drinks adds Pedrino trio

Love Drinks has taken on Pedrino Spritz to add to its pre-mixed drinks collection.

Pedrino was launched by Joe Knopfler, son of Mark Knopfler of Dire Straits fame, and Sam Showering, the next generation from the family that helped pioneer brands such as Babycham, Harveys Bristol Cream, Cockburn Port and Brothers Cider.

The Pedrino range is inspired by drinks from Spain, Portugal and Italy. The producer blends Sherry, Port or Vermouth with its own artisanal tonic water, made with natural botanicals and British spring water.

Each of the drinks can be used to create “new contenders for the aperitivo occasion” such as the Sherry Mojito Spritz, Negroni Spritz and Cherry Bakewell Spritz.

Samantha Burke, managing director of Love Drinks, said: “The Pedrino brand was ahead of its time and continues to lead from the front in the fast-evolving spritz category. The brand has been key in putting the spritz back on the map in the UK and the Pedrino spritz trio is as authentic as it gets. They are great on their own but they are also being used to brilliant effect by bars and consumers to create all manner of highball drinks or stylish spritz cocktails.”

Sam Showering, Pedrino Co-Founder, said: “We have been looking for a distributor for the last few months who can help us take the next steps as a brand and a company. We’re delighted to have found Love Drinks and look forward to working with their like-minded and energetic team as we look to drive further growth and target new markets in 2020.”

Each of the three 5.5% abv drinks has a recommended retail price of £1.95. The drinks are currently available in Waitrose, Ocado and Amazon as well as leading on-trade establishments. 

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