Here's to the chase (commercial partner feature)

Treasury Wine Estates’ award-winning Australian Wine brand, Wolf Blass, has announced that its “Here’s to the Chase” TV commercial will return to UK screens this month.

The newly developed commercial will make its debut from March 16 to June 30 across a combination of Finecast Video on Demand (VOD) and Sky Adsmart TV broadcast platforms across the UK. Wolf Blass last appeared on TV screens back in 2017. Available to view on tablets and mobile devices, the commercial will be overlaid with a clickable and trackable Urchin Tracking Module (UTM) link to encourage consumers to convert to purchase.

Wolf Blass is known for its standout quality and impeccable portfolio of wines. The commercial will target specific wine audiences, communicating with its existing customer base and seeks to recruit consumers to the category by driving awareness of its more premium tiers – Yellow, Silver and Gold Label.

Finecast VOD gives broadcasters and content platforms across the UK the ability to provide targeted advertising via a single access point on TV, desktop and mobile. On Finecast Go, the commercial will feature a call to action icon that will give consumers the option to purchase. On tablets and mobile devices, the commercial will be overlaid with a clickable and trackable UTM link to encourage shoppers to trial the product. Sky Adsmart will target specific audiences who currently buy into the wine category. Households can be selected based on factors such as age, location and lifestyle.

The campaign will also be supported via social media across Facebook and Instagram, complete with an eagle animation to bring the Wolf Blass brand to life. The animation will be featured on the 30-second commercial. The brand’s IWC award will also be placed in shot to link to in-store activations taking place across the UK.

Ben Blake, head of marketing Europe at Treasury Wine Estates, said: “Wolf Blass last featured on our TV screens back in 2017 and the brand continues to go from strength to strength in the UK market. After a successful year as official wine partner of the ICC Cricket World Cup in 2019, we are continuing to demonstrate our confidence in the brand with another significant £1million investment for the “Here’s to the Chase” campaign.

“With the objective of recruiting consumers to the wine category, digital plays a huge part in our 2020 marketing plans. The new commercial can reach targeted audiences and track customer behaviour and purchases, all through the click of a button.”

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