The Whisky Exchange: Sales show "at-home Negronis" will be popular self-isolation drink

The Whisky Exchange has reported a huge surge in sales with indications that “at-home Negronis” will be a popular drink for self-isolation. 

Speaking to DRN, head buyer Dawn Davies MW, said: “At the moment we are seeing very high volumes of online transactions as people stock up for isolation. What is interesting is that it is not our regular products selling but a lot of blended whisky and tonic water as people stock up on essentials that the multiples have run out.”

The online retailer, which also has three retail outlets in London, is seeing “unprecedented levels” of wine sales, up by 200%, according to Davies. 

She noted also that the company has seen a big spike in sales of Vermouth and Campari, and she said: “clearly at-home Negronis are going to be the drink of self-isolation”.

Products with a high level of alcohol are also selling well, which could indicate a rise in people attempting to make their own hand sanitisers. 

She added: “We are operating with a skeleton staff so as to protect our workers and not use public transport. We are doing everything in our power to support our brands and suppliers as well as engaging those stuck at home and will start hosting online tastings to stimulate a sense of community online.”

The company said it has closed its London shops (as of March 23) but it continues to operate its online delivery service, although it has taken a number of steps to look after the safety of its customers, staff and suppliers. 

In a statement, the company’s founders, Rajbar and Sukhinder Singh, said: “As a company founded by two brothers, and one that is part of a community of drinks lovers, we tend to use the word family a lot. In this time of crisis we have never felt or meant it more, and are committed to acting in the best possible for all of our family – not only our staff and customers but also the bars, restaurants and hotels we supply whose livelihoods may be affected over the next few months. 

“We have implemented an increase programme of measures to protect public health and for now our website continues to operate as normal. We are closely monitoring government and WHO advice and will provide further updates as things develop.

“We appreciate your continued support, and hope that you and your loved ones stay safe and healthy in the weeks and months to come.”

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