Loire Valley exports to UK rise driven by popularity of sparkling and lighter reds
Loire Valley Wines (InterLoire) has reported “very healthy” export figures to the UK for 2019, driven – in part – by consumers seeking out alternative sparkling wines and lighter red options.
InterLoire, the trade body for Loire Valley wines, said exports to the UK in 2019 were up by 9.8% in volume and 9.2% in value (to E46,800).
Globally, Loire Valley Wines exported 527,000 hectolitres in 2019, of which 93,000 hectolitres was exported to the UK.
The UK market has seen a particular increase in the popularity of both the red wines of the Loire and its sparkling wine range with both categories increasing in popularity in the UK in 2019, according to InterLoire.
The sparkling wine category, which includes Crémant de Loire and Saumur sparkling, increased by 40% in volume and 37% in value in 2019, demonstrating that Loire Valley’s sparkling wines continue to grow in popularity in the UK as an alternative, and rival, to some of the more widely known sparkling wine options.
Loire Valley Wines red wine AOP category also enjoyed an 23% increase in volume and 15% increase in value in the UK. This includes red wines from the appellations of Touraine, Anjou Rouge, Saumur and Saumur Champigny region which produce crisp and light red wines predominantly with Cabernet Franc and Gamay.
Pierre-Jean Sauvion, President of the Communication Commission at Loire Valley Wines, said: “We are thrilled to see our wines growing in popularity in the UK. The UK remains a key export market for Loire Valley Wines and we continue to work to provide a range of quality wines which fit the tastes of UK consumers. This is demonstrated by the increase in popularity of our wines last year particularly with wines such as our Crémant de Loire and Touraine wines.”