Beer and cider are "stand out performers" in off-trade

Beer and cider continue to be the “stand out performers” in the off-trade, with signs shoppers are now trading up to premium options, according to the latest data.

In the week to May 2, 2020, BWS sales in the off-trade dropped slightly compared to the strong week at the end of April, but sales were still up by 31% compared to the same week in 2019, according to Nielsen.

Beer sales for the week were up by 42% and cider 46% compared to 2019, while other categories also fared well: spirits were up 25% and wine 30%.

Gemma Cooper, senior commercial business partner, and DRN columnist, said: “Yet again, Beer and Cider are stand out performers across all channels.

“We are continuing to see Beer and Cider work harder in the off-trade to offset the losses faced in the on-trade but we can also see an element of premiumisation here as shoppers are potentially looking to treat themselves across beer and cider as the on-trade remains closed.

“Next week will see the VE day bank holiday sales in the data as we expect to see another week of strong growth across the breadth of the off-trade market"

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