Off-Piste marks its first foray into spirits with Off-Piste Gin
Off-Piste Wines has extended into spirits by creating a new gin brand called Off-Piste Gin.
The wine importer and distributor made the gin in collaboration with the family-owned and Cotswold-based Sibling distillery.
Off-Piste Wines has been creating and selling wine brands since 2007 and the launch, which will sit under the new banner - Off-Piste Spirit - marks its first foray into spirits.
Dubbed as a gin for “mountain lovers, fresh-air adventurers and fireside dreamers”, Off-Piste Gin takes its cues – both visual and organoleptic – from the Alps and combines the classic botanical flavours of juniper, cardamom and lemon zest with alpine botanicals of mountain ash berries, alpine cornflowers and Saaz hops.
Off-Piste Gin is created from pure cane sugar-based spirit, using carbon-filtered spring water from a natural spring on the Sibling distillery’s Gloucestershire farm. The distillery stills run off 100% renewable energy and the heat generated is used to power the neighbouring brewery.
The base spirit is triple-distilled in small batches and vapour-infused with the botanicals. Every bottle is hand-filled, labelled at 40% Aabv.
Off-Piste’s NPD manager, Rachel Archer, said: “We wanted a beautifully intricate illustration with a cool, contemporary edge - something that would take your breath away.
“The design needed to have a universal, emotive appeal but to really resonate with mountain lovers and to evoke memories of being in the great outdoors. Our strapline “If you can't get to the mountains, why not bring the mountains to you?” proved far more pertinent than we would have ever imagined.
“Our choice to use Sibling distillery was hugely important to us not just because of the quality of gins they have been making for over six years but also their green credentials. They are a team of four siblings whose entrepreneurial spirit resonates with our company ethos.”
Off-Piste has committed to donate one per cent of total sales of the gin to 1% For The Planet, a global organisation that helps to fund environmental projects. The brand is also supporting Disability Snowsport UK (DSUK), an organisation that provides adaptive snow sport experiences for people with disabilities.
Off-Piste Wines has been "a disruptor" in the UK wine trade for over ten years, working predominantly with producers and retailers to create bespoke wine brands. Its brand Most Wanted Wines has seen a 50% year on year growth since its launch, according to the company, giving the team the confidence to move into premium spirits.
Off-Piste Wines’ managing director, Andy Talbot said “OPW is known for innovation in wine and have been at the front on many of the recent market trends.
“We have seen an increased demand for premium spirits and especially gin. We wanted to create something that belonged in this space and have teamed up with a really young, innovative and forward-thinking local business to create a wonderful product.
“We are approaching this in a very different way to our wine business, we are building the brand organically through independent retail and ecommerce. Launching a product during lockdown was never going to be easy but I am so proud of the way our team has worked so hard to create what we think is a stunning product, it has been a lot of fun along the way too!”